Every now and then, Gousto will highlight recipes from certain parts of the world. With the rise of Greece as a popular tourist destination, we wanted to take customers sailing around the Mediterranean.
Greek Odyssey was a huge cross-team effort, combining copywriters, photography, recipe development - as well as our growth and marketing team. I was lucky enough to develop the look and feel for this collection, which then grew into a brief for a prop stylist. Greek Odyssey saw great success as a range, with a huge 90% of boxes including at least one collection recipe - which outperformed our previously highest performing range by 5%.
Gousto
Work for ‘Greek Odyssey’. Limited Recipe Range
Figma, Photoshop, Illustrator, After Effects, InDesign
︎ Greek Odyssey - Recipe Cards
︎ Key Recipe Paid Social - Showing off our new ingredients, sea bass and halloumi - as well as the predicted top seller, chicken souvlaki
︎ A selection of shots taken for our Greek collection
︎ Assets for the mobile and desktop application